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Milka

Milka’s brief was to make a OOH campaign as irresistible as their chocolate. 

The idea was to commission the contemporary street artist/activist/designer/icon: Shepard Fairey to harness the iconography of the product and brand to create a set of one off posters, billboards and chocolate bars, each screen printed, signed, numbered and pasted in shops around the world; making them irresistible enough that people will want to steal them and sell them on eBay.

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