AstraZeneca’s annual report centers around three sustainability pillars: Access, Protection, and Ethics. To enhance readability and engagement, we’ve implemented a color-coded navigation system, ensuring a cohesive and intuitive user experience. The design system for the report is clean, modern, and easy to navigate, making it visually appealing and accessible. Alongside the report, they launched a data report and a targeted social media campaign, driving traffic to the full report on AstraZeneca’s main website.
The result is a sleek, modern design that effectively communicates AstraZeneca’s key messages.