In The Welsh Wind specializes in crafting bespoke spirits using copper pot stills. They approached me with a vision for their new logo, inspired by the concept of an ‘origin dot’—a symbol of the beginning of a journey. This idea is represented by a circle within a circle, which in wind symbols indicates calmness, with wind speeds below 1 knot.
Using this concept as a starting point, I designed the new primary logo and created various versions suitable for merchandise. The new branding was then applied across a wide range of merchandise and all their key touchpoints.