McCann - HR Branding
When McCann unveiled its new identity, the HR department wanted a fresh look too—but with a limited budget. Instead of a costly rebrand, they turned to the power of design simplicity.
Using the shapes from McCann’s new logo, they created a set of versatile stickers. These shapes, combined with key messaging, evolved into a flexible, easy-to-use branding system. The result? A cost-effective yet impactful way to infuse brand identity across various materials—proving that great branding doesn’t have to break the bank.
This approach highlights an important lesson: creativity and consistency are the foundations of strong branding, no matter the budget.
Design and art direction by me.