Fully integrated campaign with Key visuals and shopper visuals for the launch of a new product from McVities.
The idea was to ask the British public to help us describe them, igniting a national debate that will run through social media, in store and across the country; fueling a campaign that will get everyone wanting to try them. I lead the design creative alongside a great creative director Alec Braun.
Design and art direction by me with support from Rob (3D Guru) and the creative team Adam Jackson & Ted Price and a goat.
Fully integrated campaign with Key visuals and shopper visuals for the launch of a new product from McVities.
Fully integrated campaign with Key visuals and shopper visuals for the launch of a new product from McVities.