For the 2024 Sainsbury's Christmas Food to Order campaign, I had the pleasure of designing and art directing a suite of in-store assets aimed at promoting their new festive food range. Each asset highlights a different element of the Christmas feast, guiding customers through a rich and diverse holiday menu.
I used a modified version of the brand's visual identity (VI), refining it to create a more premium and festive aesthetic. The goal was to elevate the look and feel, adding a touch of luxury to this year’s holiday shopping experience, while staying true to Sainsbury's brand essence.