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Global rebrand. With new logo and whole new global design system.
With strong strategy system which is based on:

Anchored in Germ Protection, Consistently Reflects & integrates the Dettol Duality with Cut-through & On-brand Visualisation of End-Benefit.

This is being used in 121 countries.

Legacy: This route brings our creative heritage to the forefront, and celebrates our creative craft and artistic origins.

It gives depth to the Sudler brand by opening up a story about where we came from, the talents that founded it and those that

have safeguarded it over the years. It feels progressive whilst timeless due to its classic yet crafted nature and bold colour palette, and has a strong visual impact.